Callicarpa americana Atropurpurea

American Purple Beautyberry

Found throughout the Southeast, this easy-to-grow shrub produces groups of small pinkish flowers followed by large clusters of purple berries that encircle the stems. The fruit clusters develop from August through October and may last through the winter.  Plants are drought tolerant but grow better with adequate moisture and fruit is more abundant in full sun. Can be naturalized or massed for great effect.

Branches are often used in fall arrangements and the berry clusters are a food source for many songbirds, including the American Robin, Brown Thrasher, Purple Finch, and Eastern Towhee. Armadillos, foxes, opossums, raccoons, and squirrels also consume the berries. 

  • Native, deciduous shrub
  • Light lavender-pink flowers
  • Deep purple berries

  • Category: Shrub, Native
  • Hardiness Zone: 6-10
  • Height: 4-8 ft
  • Spread: 3-6 ft
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Landscape Characteristics
Flowers
Ornamental Fruit
Classification by Use
Drought Tolerant
Mass Planting
Native
Specialty Use
Wildlife Garden
Attracts Wildlife
Attracts Pollinators
Attracts Songbirds
Habit
Upright
Light Requirement
Sun
Part Sun
Part Shade
Foliage
Deciduous
Season of Interest (Flowering)
Spring
Season of Interest (Foliage)
Fall
Growth Rate
Moderate
Soil Moisture
Average Water
Foliage Color
Green
Growing & Maintenance Tips for Callicarpa americana Atropurpurea

Prefers well-drained soil in full sun to light shade. Prune plants back in spring 6-12" from the ground. Flowers are formed on new growth. Use minimal fertilizer to keep plants from getting leggy.